Apple 1982: “Why personal computers are the future”

The Apple II, released in 1977, was one of the first personal computers to gain a major foothold in the home market. At the time, it took some convincing for the public to see why they would ever need one of these machines. In 1982, Apple released “A Personal Guide To Personal Computers,” a simple and easy to understand booklet that made the case.

This footage takes you inside Apple headquarters in Cupertino, California as the Apple team works to craft their argument about the future of home computing. It was shot for a technology series called Wired In, produced by Michael Prussian, Elan Soltes, and Tom Weinberg. This program didn’t make it to the air, but the collection of camera original footage is incredibly relevant 31 years later.