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  • Letter to producers for inclusion in Pop Video Test

    This letter from Chelin Satherlie, Program Coordinator of Bell & Howell, was sent out to each producer whose work was selected to be part of the Pop Video Test. It outlines their hope for the project and the payment and copyright information. The Pop Video Test was a video demo used to test the viability of the new home video market for the distribution of independent work. Continue reading

  • Pop Video Test: Potpourri, parts 1 and 2

    Pop Video Test: Potpourri, parts 1 and 2

    “The Pop Video Test” was a joint effort between Scott Jacobs and Tom Weinberg of the Chicago Editing Center, and the Video Group of the Bell and Howell Corporation. This cooperative effort between the independent video community and a corporate video distributor was intended to test the viability of the home video market. The videomakers assembled ten hours of video pieces meant as an alternative to available pre-recorded programming (ie Hollywood movies). Fifty VCR owners in the Chicago area agreed to examine and review the tapes. Test viewers then received the programming two hours at a time, in groupings labeled Video Art, Documentary, Entertainment, and Potpourri. Continue reading