Guerrilla Media

An instructional video that attempts to teach activists how to effectively use media to obtain their goals. Tony Schwartz outlines his basic principles behind guerrilla media, which mainly focuses on radio ads. The tape is structured in a very organized and easy to understand way, with Schwartz giving specific instructions and showing examples of how he has used radio and television to make change in his community. The tape is introduced by New York City Mayor Edward L. Koch, a longtime target of Schwartz’s ads, who has taken his side in fighting for anti-tobacco legislation. Continue reading