0:00 Still shot of man in black suit with yellow tie. Camera focuses on him. "This is the old yuppie appeal, huh? I joined the 90's and I got a t-shirt!" Tom Weinberg directs him.
1:05 Joe Cummings wears 90’s shirt on Michigan Ave. bridge. Cummings invites people to order 90’s shirts.
1:43 Man tries to sell 90’s shirts on the street while Joe Cummings talks in th e background.
2:20 Joe Cummings gives phone number and pitch for ordering t-shirt. He does a few more takes.
8:28 Someone wearing a 90s shirt walks down street.
8:55 People wearing 90’s shirts walk through crowds of people on bridge for several takes.
10:36 Man sells 90s t-shirts on bridge.
12:19 Joe Cummings sit at a desk in an office and pitches 90’s membership for several takes.
16:50 Various people on street pitch the 90s for camera.
This next section does not seem to relate to The 90’s spots.
21:45 Kneeling woman talks to camera about being a woman and how she feels about herself. The interview is quick-paced. Interviewer asks about advice she would give to other women, as well as ideas about men’s opinions about her.
24:54 Another woman answers the same questions.
29:25 First and second women sit down to tell a story together about when they were teenagers: spending a night in church during a fast-a-thon eating and making out with their boyfriends all night.
32:45 Alison, age 27. She’s five months pregnant and has been living with a man for about five years. She talks about what attracts her to a man (uniqueness), what turns her off (nothing), her best/worst date, etc, before answering the same questions as the first two women.
44:53 Woman wearing blue dress reads a poem from a book for camera, and recites some poetry for camera in several takes.
52:21 J.C., a 26-year-old man sits for interview. “I’m single and I’ll always be single.” He talks about what interests him in men, what he thinks of himself, etc. He talks about the lack of a support network for men dealing with emotional issues, while women have close relationships with their mothers.
60:23 End of tape.