This program is called "Our Constructed Worlds: Media Environments"
25) The Spaghetti Story (2:33). In 1957 the very proper BBC informed viewers that spaghetti grew on trees.
26) PSAs Aimed At Children: House Hippo (1:06). The North American House Hippo nests in closets, lives on peanut butter and toast, and is a metaphor for inactive children.
27) PSAs Aimed At Children: Smart As You (1:06). A talking TV explains that kids are smarter than the television.
28) Advertisers Make Use of History (0:37). Alcatel, a French telecommunications company, creates a controversial ad using footage from Dr. Martin Luther King, Jr.’s 1963 “I Have A Dream” speech.
29) POP! Goes The Product (6:05). Companies buy access to teen audiences by paying pop artists to promote their products in video and print campaigns, on stage, and on tour.
30) Urban Monkey (4:14). This city-loving Internet filmmaker has created an on-line alter ego called Urban Monkey. His character, a homage to the 1970s, is hip, happening, and just a little bit hopeless.
31) Hollywood Electronic Press Kits. The Matrix: Action Scenes (7:08). The interviews with the stars, action clips, and glimpses behind the scenes that appear whenever a major movie is released are provided fre e to broadcasters as part of a sophisticated promotional tool called an Electronic Press Kit.
32) The Matrix: On The Set (5:50). Television stations can combine “making of” footage with voice-over interviews or narration. This excerpt focuses on the use of the “green screen” for special effects.
33) The Matrix: Interviews (4:19). Keanu Reeves and Carrie-Anne Moss discuss their characters; Laurence Fishburne talks about the science fiction genre; and producer Joel Silver refers to the martial arts sequence.
34) Rev. Billy Project (6:20). The self-described Minister of the Church of Stop Shopping uses performance art to question consumer habits and corporate advertising.
35) The Awful Truth: The Voicebox Choir (8:31). Host Michael Moore visits the offices of a tobacco company at Christmas, accompanied by a quartet of cancer sufferers who sing Christmas carols through their electronic voice boxes.
36) Channel One Network (5:38). Channel One’s in-class broadcasts provide news and advertising to a captive audience of eight million American students.