Raw footage for "Wired In," a never completed series on the technological trends and innovations of the 1980s. This video is a continuation of an interview with an Apple employee about the company's history, philosophy, and mission. Later in the video, we watch an Apple II Computer introductory program. Apple #5.
00:00Copy video clip URL This tape begins with color bars.
00:39Copy video clip URL Cut to a shot of the Apple representative. He continues to talk about Apple computers as personal educational tools. He also states that Apple was the first company to come up with the concept of a personal computer. The rep also talks about Apple’s competition with other computer companies. He states that Apple’s real competition is with pen and paper. This lasts for several minutes.
03:35Copy video clip URL The videomaker asks the representative about the computer industry and its relationship to the ailing U.S. economy. He explains that about half of their product is shipped overseas, but that they would like to sell far more products here in the U.S. A videomaker asks the rep about distinguishing between real computers and videogame computers. The rep states that it is an important distinction for consumers to know. He states that videogames are single purpose devices whereas computers have multiple purposes built within them. He goes on to briefly talk about some of the newer products in the works at Apple. He remains tight lipped, but does talk about some of the newer storage devices that the company hopes to release in the near future.
06:37Copy video clip URL The rep addresses the issue of software piracy. He talks about some of the procedures the company takes to combat piracy. He goes on to talk about some of Apple’s most popular software programs. The videomaker asks the rep what it’s like living in Silicon Valley. “It’s a place where you take technical competence for granted. You take a fairly high level of education for granted because that’s what’s all around you. You take to some extent having the best of things around for granted. I wouldn’t live anywhere else I don’t think.”
09:40Copy video clip URL Cut to footage of an Apple II computer introductory program. This lasts for the remainder of the tape.
17:52Copy video clip URL Tape ends.