Tony Schwartz, audio pioneer, media theorist and known as “The Wizard of Sound” died ten years ago. Tony created more than 20,000 radio and television spots for products, political candidates and non-profit public interest groups. His sound design work was the first to record on-the-street voices on records and commercials, establishing the importance of the audio imagery to influence audiences.  One of his main causes was to eliminate advertising of cigarettes on TV and radio aimed at children.  He contributed directly … Continue reading Remembering Tony Schwartz