[Chicago Reader #4]

Interview with Neil Tesser and Pat Clinton at the Chicago Reader.

0:00Copy video clip URL Bars and tone, levels.

0:35Copy video clip URL Neil Tesser, columnist, and Pat Clinton, writer and editor, introduce themselves. They begin by talking about the differences between the culture at the Reader vs. that of other papers. They suggest that the people are better to be around and value intelligence more than at a standard newspaper. Editors are also more hands off, and don’t impose their own stylistic preferences on columnists’ work. Tesser lists all the previous columnists who preceded him in his Hot Type column.

9:00Copy video clip URL Videomaker Tom Weinberg asks about the relationship between the Reader and its advertisers. Tesser and Clinton state that although they are completely funded by advertising, that the relationship is actually very separate and unbiased. Clinton clarifies that they have a built-in audience of people who are going to pick up the paper for the movie and event listings regardless of the stories, and that this gives them more freedom than daily papers to write whatever articles they want.

14:28Copy video clip URL End of tape.