Raw footage for “Chicago Slices,” a television series about life in Chicagoland. This video features a trip inside the market research firm of Peryam and Kroll. Videomaker Skip Blumberg interviews Jill Hoefler, food scientist, as well as Daniel Kroll and Beverly Kroll of the administrative office, and several research participants who taste test popcorn, ice cream, and salad dressing. Continue reading →