[Once a Star raw: NBA Legends #11 Dallas]

Raw footage for the 1986 television special "Once a Star." Footage from the NBA Legends basketball game during the 1986 All-Star Weekend. Television executive Bob Wussler (1936-2010) is interviewed.

00:00Copy video clip URL Color bars and tone.

00:31Copy video clip URL Producer Tom Weinberg first asks Wussler about the American socio-entertainment system. “The world is shrinking… But the fact of the matter is that it’s easier to do things today around the world or to connect certain parts of the world than it was five years ago or certainly ten or fifteen years ago.” Wussler thinks that global television has not yet become a reality. Wussler does a lot of international work himself, and lists places he has recently traveled.

02:49Copy video clip URL Wussler states that he left the restaurant business but that he’d like to open up a restaurant in Atlanta, GA. He then goes on to talk about his involvement with NBA Television, which is related to his history with CBS. Wussler then talks about the professionalism of CBS Television, the NBA, and the success of the All-Star Weekend. Wussler also talks about the possibility of making the slam dunk event live. He then talks about leaving CBS Television, which he had been a part of for 21 years, and moving onto Turner Broadcasting (TBS), where he’s been for 6 years.

07:41Copy video clip URL Weinberg asks Wussler about the differences between Ted Turner (of TBS) and Bill Paley (creator of CBS). Wussler talks about the generational and entrepreneurial differences among the two. Weinberg goes on to ask Wussler about his future in the media world. Wussler talks about his interest in the possibility of getting involved in the motion picture industry.

11:33Copy video clip URL Weinberg asks Wussler about the rise of Turner Broadcasting and Turner’s struggle to build the company. Wussler goes on to talk about his thoughts on NASA’s Space Program and the Challenger explosion. Wussler states that NASA has gotten sloppy and that there are no escape mechanisms in the shuttle program. He also states that it appeared that NASA violated some basic rules in terms of weather and temperature. The two also talk about CNN’s coverage of the event. Wussler also states that it helped American television a great deal. He talks about the benefits of disaster coverage. “Television has a marvelous way of being able to help on that front, and unfortunately, we were the beneficiaries, the benefactors if you will, of the world wanting to know more about those seven astronauts.”

17:11Copy video clip URL Weinberg asks Wussler about the differences between the NBA Legends game coverage and other contemporary coverage. Wussler talks about the changes in portability and quality of coverage.

18:48Copy video clip URL Tape ends.



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