[The 90’s Election Specials raw: Carol Moseley Braun TV ads]

Raw tape for The 90's election specials. This tape covers the 1992 Illinois Senatorial primary between incumbent Alan Dixon, Carol Moseley Braun, and Al Hofeld. Carol Moseley Braun holds a small press conference to unveil her new radio and TV ads, which will air later in the week. She also plays a recorded endorsement from Rev. Jesse Jackson. The press asks her tough but fair questions; Braun is not shaken and responds intelligently. The TV ads are played directly on the tape at the end.

00:00Copy video clip URL People sit around in a Carol Moseley Braun campaign room waiting for the press conference.

03:40Copy video clip URL Braun arrives and shakes hands with everyone in the room.

05:40Copy video clip URL Braun introduces the advertisements at a desk in front of a TV monitor.

06:49Copy video clip URL The first ad airs, and the camera tapes it off the monitor. The first ad says that Braun wants to earn the vote, as opposed to the other two candidates (who own it or want to buy it). Braun stands in the back of the room, smiling.

08:00Copy video clip URL The second ad begins, but the camera records the reactions of the people in the room rather than the ad.

08:53Copy video clip URL The commercials end, and Braun returns to answer questions from the press. “We could win this election without going to the airwaves.” “This election is one of substance, not sound bytes.” She talks about the state of the Senate that spurred her candidacy.

14:49Copy video clip URL Braun answers questions about raising money for the commercials, and Gloria Steinem’s endorsement. “There’s something wrong with the Senate as an institution that does not reflect the diversity,” and excludes all but those who have money. The reporters want to know how much she spent, but Braun refuses to disclose the information.

19:43Copy video clip URL Braun talks about standing out from the crowd, and being able to win without television commercials. However, going on the air, she says, will inspire campaign workers and give them the final push. Braun says that Dixon is out of touch.

23:08Copy video clip URL Jesse Jackson’s (radio) endorsement for Braun is played, and Braun says all these ads are supplementary to the door-to-door campaigning she’s been doing around the state.

26:35Copy video clip URL The press conference ends, and Braun and many reporters leave.

28:03Copy video clip URL The two TV ads are recorded directly on the tape (as opposed to shot off the monitor in the press room earlier on).

31:02Copy video clip URL End of tape.



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