[The 90’s raw: Tony Schwartz #2]

Raw footage shot for the award-winning series The 90's. This tape features an interview with anti-cigarette activist Tony Schwartz.

00:00Copy video clip URL Producer Tom Weinberg sits down with Tony Schwartz to talk about nicotine and alcohol. Schwartz has been working with anti-smoking material since the 1960s. He talks about how his anti-smoking television commercials may have impacted cigarette companies’ advertising.

04:00Copy video clip URL Schwartz talks about the risk of children eating cigarettes and becoming ill. He also talks about the flaws in cigarette age restrictions, citing the cigarette machines in bars that kids can use fairly easily. He also talks about Camel using cartoon characters to appeal to children.

13:00Copy video clip URL Schwartz explains the connections between cigarette companies and other companies, and the power that that holds over a lot of advertising. These companies use these pressures to try to keep non-smoking advertising off the air.

15:40Copy video clip URL Tony Schwartz emphasizes the personal choice that everyone has when it comes to smoking, but instead condemns the promotion and public prevalence of these products. “Your right to swing your fist ends when it hits my nose. Your right to smoke ends when it hits my lungs.” He uses an example of a woman getting lung cancer from her husband’s, not her own, smoking.

19:00Copy video clip URL Weinberg asks Schwartz how he is taking his anti-smoking ideas a step further with public interest groups and fundraising. He will also try to get involved politically with lobbying through a media peace corps. Then the two men discuss general issues with American society, including the distribution of wealth, drug addiction, and homelessness.

35:05Copy video clip URL Schwartz shows the anti-smoking commercial he made. Two children play dress-up in their parents clothing, and then the ad points out that kids learn by imitating their parents, and asks, “do you smoke cigarettes?” Then he shows us several other commercials, and he and Tom discuss the pros and cons and general effectiveness of these ads.

54:00Copy video clip URL A shot of a cigarette burning in an ashtray.

01:02:32Copy video clip URL End of tape.



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