[TO SERVE A MARKET – HOTPOINT]

Take a step back into Cold War America - and witness the rise of mass-consumer culture and marketing through the lens of the Hotpoint Refrigerator!

0:04Copy video clip URL The footage begins. 

0:13Copy video clip URL The title card for the program is shown. 

0:25Copy video clip URL Crowds of people in downtown Chicago are shown. 

0:26Copy video clip URL The narrator for the program begins to speak to the audience. 

1:31Copy video clip URL Vintage home appliances – circa the nineteen-forties to nineteen-fifties are shown. 

1:55Copy video clip URL The narrator discusses gender dynamics in marketing products. 

2:21Copy video clip URL A female switchboard operator working on a vintage switchboard is shown. 

3:04Copy video clip URL The footage switches to color, and a “Midcentury-Modern” “Hotpoint” building is shown. 

3:37Copy video clip URL Metalwork is shown being carried out at the “Hotpoint” building. 

4:28Copy video clip URL Workers at the “Hotpoint” building are shown operating heavy machinery. 

5:51Copy video clip URL A montage of the various labeled parts of a “Hotpoint” refrigerator are shown. 

6:16Copy video clip URL An artistic marketing scene of a “Hotpoint” refrigerator at a Greco-Roman amphitheater is shown. 

6:55Copy video clip URL The narrator shows and tells the audience about the various features of a “Hotpoint” refrigerator. 

 

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