Take a step back into Cold War America - and witness the rise of mass-consumer culture and marketing through the lens of the Hotpoint Refrigerator!
0:04Copy video clip URL The footage begins.
0:13Copy video clip URL The title card for the program is shown.
0:25Copy video clip URL Crowds of people in downtown Chicago are shown.
0:26Copy video clip URL The narrator for the program begins to speak to the audience.
1:31Copy video clip URL Vintage home appliances – circa the nineteen-forties to nineteen-fifties are shown.
1:55Copy video clip URL The narrator discusses gender dynamics in marketing products.
2:21Copy video clip URL A female switchboard operator working on a vintage switchboard is shown.
3:04Copy video clip URL The footage switches to color, and a “Midcentury-Modern” “Hotpoint” building is shown.
3:37Copy video clip URL Metalwork is shown being carried out at the “Hotpoint” building.
4:28Copy video clip URL Workers at the “Hotpoint” building are shown operating heavy machinery.
5:51Copy video clip URL A montage of the various labeled parts of a “Hotpoint” refrigerator are shown.
6:16Copy video clip URL An artistic marketing scene of a “Hotpoint” refrigerator at a Greco-Roman amphitheater is shown.
6:55Copy video clip URL The narrator shows and tells the audience about the various features of a “Hotpoint” refrigerator.
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