[Wired In raw #85: Apple #2]

Raw footage for "Wired In," a never completed series on the technological trends and innovations of the 1980s. In this video, we watch as a number of Apple employees continue to talk about the layout of the Apple manual for their desktop computers entitled, "A Personal Guide to Person Computers." Advertising Manager Henry Whitfield, Editorial Services Manager Monte Lorenzet, Graphic Designer Russell Leong, and Editorial Services Writer Pete Lundstrom talk about the book in great detail. Apple #2.

00:00Copy video clip URL This tape begins with color bars and tone.

00:43Copy video clip URL Opening shot of the four men who are continuing to talk about some of the photos that will be included in the manual. They emphasize the theme of computer education in many of the photos and illustrations. One employee stresses the need for decreasing consumer fears of the technology and offers techniques and strategies to incorporate into the manual. They continue to talk about the manual for the remainder of the tape.

12:12Copy video clip URL One of the employees talks about opening up the computer sales market and the not presuming their audience is unintelligent. Another employee refers to the company as “Apple is educator” and talks about aiding people in the process of becoming more familiar with computers. They go on to talk about the theme of “Apple as peer” as another marketing strategy. This lasts for several minutes.

19:51Copy video clip URL Tape ends.



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