Pop Video Test: Chicago Video Art, part 1

"The Pop Video Test" was a joint effort between Scott Jacobs and Tom Weinberg of the Chicago Editing Center, and the Video Group of the Bell and Howell Corporation. This cooperative effort between the independent video community and a corporate video distributor was intended to test the viability of the home video market. The videomakers assembled ten hours of video pieces meant as an alternative to available pre-recorded programming (ie Hollywood movies). Fifty VCR owners in the Chicago area agreed to examine and review the tapes. Test viewers then received the programming two hours at a time, in groupings labeled Video Art, Documentary, Entertainment, and Potpourri.

01:30Copy video clip URL Title slides mark the beginning of “Trilogy,” music by Keith Jarrett. Through the tape interference, a silhouetted visual plays.

04:15Copy video clip URL “Trilogy” ends and “Weightless” begins. A similar silhouette visual accompanies it.

05:48Copy video clip URL “Weightless” ends and “Rhythms” begins. Again, a similar visual plays. This visual incorporates more color than previous ones.

09:28Copy video clip URL “Rhythms” ends, and a more elaborate title slide, for “Spiral 4 A.C.M.” plays. It notes the creators of the film, and then transitions to an elaborate kaleidoscope-esque set of visuals.

15:08Copy video clip URL That set of visuals ends, only to be replaced by another one. The title slide names it “Scape-mates.” It plays uninterrupted for dozens of minutes.

42:38Copy video clip URL The credits for “Scape-mates” plays, marking its end.

43:30Copy video clip URL A new title slide reads “By the Crimson Bands of Cyttorak.” It is attributed to Barbary Sykes and Tom Defanti on the next slide, and then the visuals and music begin.

50:28Copy video clip URL A title card announces the end of “Crimson Bands” and the beginning of “Three Transitions,” by Peter Campus.

55:25Copy video clip URL “Three Transitions” ends, along with the tape.

 

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